Nolan Ryan Beef continues to build markets

Ten years ago Nolan Ryan Beef (NRB) opened its doors for business with a product that featured the influence of American breeds of cattle and one grocery store chain as a customer. Today the company has expanded its product lines, and has multiple marketing outlets. American breeds of cattle, and particularly Beef-master influenced cattle, are still the primary source of genetics for the company, which continues to be the only branded beef company that encourages American breeds of cattle. “We understand that Bos indicus breeding is needed from an environment standpoint for cattle herds across the south and we are here to support that segment of the cattle industry. These genetics greatly fit the markets we’ve created,” explains Charlie Bradbury, NRB chief executive officer.  

Most of the beef product marketed by NRB falls in the Select range, which is traditionally a leaner product and also fits household budgets better, especially in the current economic downturn of the past 18 months.  More

Published in: on January 22, 2011 at 1:34 pm  Leave a Comment  

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